Alot has been made the past two decades of the dangers of second hand smoke. Joe Camel and Philip Morris have gone from cool kids to villains, and smokers themselves have been made to feel really bad about how their behavior effects everybody else.

Strangely enough, there has been almost no discussion on the dangers of second hand viewing. I refer, of course, to the avalanche of children’s entertainment that has fallen from Mt. Hollywood in recent years. Kids TV, which was once quarantined on Saturday mornings, has now found its way into every prime-time living room thanks to Disney, Nickelodian, Cartoon Network, Boomerang and MSNBC, to name a few. Factor in the thousands of feature length films barraging our theaters and DVD players, and you realize the enormity of the addiction. Sadly, while children happily breath in the obnoxious fumes that these outlets offer, it is the ones closest to them that suffer the consequences. Namely, the parents.

Most parents put up with kids movies and tv shows– these vices–because they don’t know any other way. So they suffer the insufferable: Barny and the Wiggles in the early days, then to Barbie, Pokemon, and Sponge Bob, until it ends with Hannah Montana and the Suite Life of Zack and Cody. By the time their kids move out, these pour souls are physically exhausted and emotionally dead.

Fortunately, there is another way. This website, How Annoying Is IT?, exists to help parents keep their sanity. How? By warning them of the intellectually damaging selections BEFORE they are exposed and their children become addicted. Every other kids movie review site out there will either (A) focus solely on offensive content or (B) simply tell you that “Your kids will love “Santa Buddies!” As if we didn’t know that our kids will love the combination of puppies and Santa Clause. Our movie reviews are geared toward you, the parent, not your child. Don’t worry, he will never know the difference. He’s four! He’ll love anything with bright colors and sound effects. And as for offensive content, we will give you a heads up from time to time, but other sites do a far more thorough job on that than we could ever attempt. We have a different mission, and that mission is to promote Sanity and Coherence.

Do the children somehow lose out in all of this? Not at all! You see, the upside of being overwhelmed by a Tidal Wave of kids movies and tv shows is that there are bound to be good ones along with the bad. And kids are much easier to please then grown-ups. That’s why we recommend movies that kids will love AND that grownups will not despise.

Heck, some are even legitimately excellent. We’ll be sure to highlight those!

So don’t worry about short-changing your kids. They will be entertained and your IQ will not drop from successive viewings. Everybody wins!